My career has been built around creating systems that people trust, not just because they function well, but because they are designed with ethics and user empowerment at their core. At Sky, I developed four large-scale automations that were used over a million times, ensuring operational continuity during a 60% leadership reduction. These were built to be auditable, bias-aware, and easily explainable to frontline teams, reinforcing both trust and adoption.
Building on that foundation, I am now leading the creation of SereneAI, a UK-based company dedicated to delivering privacy-first AI and automation tools that keep data local, transparent, and under user control. Every product we design is guided by clear principles: eliminate unnecessary data collection, prioritise informed consent, and ensure explainability for non-technical users.
The UK has the potential to lead globally in responsible AI. My career, from delivering bias-aware automations at Sky to founding SereneAI, has been shaped by this same balance. I see the GDS Responsible AI Advisory Panel as an essential platform to align national digital strategies with the values I’ve championed: privacy, transparency, and human-first design.
My motivation is to ensure that AI policy reflects the realities on the ground, supports sustainable adoption, and sets a standard that earns the trust of both citizens and international partners.