Practical AI consultancy for UK teams. Built by someone who spent a decade working on the inside — not selling from the outside.
Every solution is designed to be auditable, explainable, and usable by the agents and teams who rely on it.
Whether you run a contact centre, an in-house customer service team, or a hybrid operation — if your people spend time on repetitive tasks, manual admin, or navigating legacy systems, SereneAI can help.
Inbound and outbound operations handling high call volume. We reduce wrap-up time, improve routing accuracy, and cut ramp-up time for new starters.
Internal customer service functions in retail, utilities, financial services, and telecoms. We automate the repetitive so your team can focus on the complex.
Multi-channel teams handling calls, chat, email, and social. We build AI tooling that works across channels with hosting and data residency agreed for the deployment.
Third-party contact centre providers who need to demonstrate innovation and compliance to clients. We help you build that capability without the enterprise price tag.
Agents spending substantial time on manual call logging, after-call work, and admin that adds no value to the customer or to them.
Long ramp-up periods can consume training budget and reduce service quality exactly when you need it most.
Common query types can drive a large share of inbound demand while being handled manually every time by agents capable of more complex work.
Unstructured call notes, manual data entry, and legacy routing systems creating compliance risk that most AI vendors either don't understand or choose not to mention.
A structured review of your contact centre or customer service operation — where time is lost, where compliance risk lives, and what to automate first.
AI-powered call and query routing, self-serve resolution for common enquiries, and audit dashboards. Hosting and data residency are agreed for each deployment.
Real-time guidance for agents, automated after-call summaries, and compliance monitoring dashboards.
SereneAI is a new company. The work behind it isn’t. Before founding SereneAI, Daniel designed and delivered these systems inside two major UK operations:
Designed a call-listening request automation for one of the UK’s largest contact centre operations — capturing, routing and trend-analysing quality requests. It processed over 10,000 interactions and became a key driver of quality assurance across the business.
When Covid-19 stripped out operational resource overnight, built and deployed an automation capturing critical account actions within 24 hours — safeguarding service standards and eventually creating a dedicated role.
Helped run a fully remote working trial across 60 agents and three team leaders — evaluating virtual tools for connection, productivity and engagement, and laying groundwork for scalable remote operations.
Today, Daniel leads AI-driven QA analytics in regulated financial services — designing LLM prompts and scoring systems that protect vulnerable customers and stand up to compliance scrutiny.
Read the full journey →A configurable Chrome side panel bringing Outlook meetings, Planner tasks, optional Jira work, recent Microsoft documents, and approved business links together for client teams.
AI is often introduced into contact centres without enough attention to frontline reality. SereneAI brings a decade of frontline and operational experience, including the pressure, compliance risk and reasons teams reject tools they do not understand or trust. Every solution is designed with that reality in mind.
No unnecessary data collection. Hosting, data flows and subprocessors are documented for each deployment.
We design appropriate records and explanations so agents, supervisors and compliance teams can review and challenge significant automated outputs.
AI handles the repetitive well. It handles the human moments badly. Every solution we build respects that boundary — keeping your people where they matter most.
We will tell you when AI is not the right answer. Not every problem needs automation. We would rather build you something small that works than something large that doesn't.
"It is okay to pause your dreams and help someone reach theirs — if, in return, you gain experience that can power your own."
I spent a decade working in one of the UK's largest contact centres — across customer service, subject matter expertise, accessibility, team leadership, and complex case resolution. During that time I led operational improvement initiatives, designed process changes that reduced workload for frontline teams, and saw first-hand why most technology fails the people it is supposed to help.
SereneAI is built on that operational knowledge. I work with a small number of clients at a time, which means you get direct access to me — not an account manager. I understand the environment you are working in because I worked in it.
Connect on LinkedIn → Read the Founder's Journey →SereneAI works with a focused group of clients and partners who want thoughtful software, practical automation, and direct founder-led support.
Start with Life@Me, an operational audit, or a focused automation opportunity.
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